Which of the following is essential for the marketing team at Fresh Munchables to improve collaboration?

The answer highlights the importance of team-based bonuses in fostering collaboration within the marketing team at Fresh Munchables. By implementing team-based bonuses, the organization aligns the incentives of team members, encouraging them to work together toward common goals. This approach promotes a collaborative environment where individuals are motivated not just to excel personally, but also to support each other, share ideas, and contribute to the success of the group as a whole.

Collaborative efforts are essential in marketing teams where synergy can lead to enhanced creativity and productivity in campaigns. Team-based bonuses help reinforce the value of teamwork, creating a culture where members are committed to helping one another and collectively improving performance. This ultimately can lead to better outcomes for the organization, as the team functions more effectively.

In contrast, competitive bonuses for individual performance could create an environment of competition rather than collaboration. A focus on individual creativity over teamwork may lead to siloed efforts, diminishing the benefits of brainstorming and combined skills. Increased work hours to meet deadlines, without addressing the underlying need for cooperation, may lead to burnout and dissatisfaction amongst employees, thus undermining the long-term collaborative spirit of the team.