What is the primary goal of a business strategy?

The primary goal of a business strategy is to enable an organization to compete effectively in its market. This encompasses identifying the organization's unique value proposition, understanding competitive dynamics, and positioning the company to achieve its overall objectives. A well-defined business strategy aligns resources, capabilities, and activities to create advantages over competitors, ensuring long-term success and profitability.

Focusing on employee benefits, developing a diverse workforce, and streamlining HR processes are important aspects of organizational management; however, they are more tactical or operational in nature. While they can support the overarching business strategy, they do not represent its primary goal. The effectiveness of these practices contributes to the organization's competitive position but does not encapsulate the essence of a business strategy, which is fundamentally about achieving a competitive edge in the marketplace.